John is currently Vice President of Creative at Artefact—a strategic design consultancy in Seattle dedicated to preferable outcomes for business and society. He leads the firm’s work across three integrated practice areas, comprising strategy, design and technology. He is responsible for the firm’s offering, methods, and portfolio. As a thought leader, he has written about design, innovation, and emerging technologies, and is particularly interested in how emerging technologies like autonomous vehicles, augmented reality, and AI will impact the urban environment. In over two decades of consulting he has worked across multiple disciplines with a wide array of clients to bring strategic clarity, meaning and expression to products and services, experiences and systems. His clients have included Chase, Target, Nike, HP, Hyundai, Microsoft and Madison Square Garden among many others. Prior to joining Artefact, John was Executive Creative Director at frog, and was previously faculty at The University of Washington, Division of Design. He earned an MFA from the Cranbrook Academy of Art and a BFA from The University of Michigan.